In the Press

A social-media presence for a small business is practically non-negotiable in our chronically online world. Sara Koonar, President of Platform Media, weighs in on the debate, discussing whether founders should be front-and-center or let the brand speak for itself, advocating for the power of human-led storytelling.

TikTok, Meta ‘chaos’ reminds Canadian businesses of the value of diversification. Sara Koonar provides expert analysis on the volatility of social platforms, advocating for Platform Media’s strategy of strategic diversification.

Platform Media’s DIY experts showcase 4 (no mess) pumpkin DIYs that take less than 30 minutes to make. A perfect example of how our talent drives seasonal engagement on national television.

Cheekbone Beauty’s Jenn Harper joins Mission Critical and Mastercard for a night of purpose-driven conversation. This highlights Platform Media’s deep involvement with social impact brands and high-level corporate partnerships.

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed in creator-brand partnerships and the agency’s mission to professionalize the space.

Platform Media’s talent is featured in VITA’s October issue with creative (and easy) Halloween projects. This print and digital coverage reinforces our roster’s cross-channel influence.

Easy décor DIYs to give your space a fall refresh. Platform Media continues to dominate the lifestyle and home vertical with expert segments on Canada’s top morning show.

World’s youngest cake artist and Platform Media talent Ellis Tang wows the nation with her incredible skills. Her mum Joey has passed on her skills and now the two of them are taking social media by storm.

Platform talent Shayla Stonechild teamed up with Peloton’s Chelsea Jackson Roberts to lead yoga and meditation classes centered around reclaiming your power. Shayla uses her platform to connect to her community through major global wellness partnerships.

Miranda Popen is dedicated to creating scientifically sound products that empower us to live healthier, happier lives. As a guest expert, she establishes her authority as a leading voice in women’s health and hormone education.

Protein-packed no-bake dessert recipes to complete your weekly meal prep. Platform Media’s food creators deliver tactical “news-you-can-use” segments that drive value for our wellness and food partners.

The Globe and Mail discusses the “Brain Drain” in the creator economy. Platform Media provides the counter-narrative, demonstrating how we retain top Canadian talent by securing premium partnerships right here.

Creator differences: For Canadian influencers, working in the U.S. offers an alluring promise, but risks loom. Platform Media navigates these cross-border challenges, ensuring career longevity and stability for our talent.

In this featured segment, Sabrina Stavenjord brings her baking expertise to the screen. Our talent regularly hosts dedicated food segments, showcasing their on-camera hosting skills.

Platform Media’s Sabrina Stavenjord is highlighted for her dual expertise in food and lifestyle. The series reinforces our roster’s status as top-tier talent in the Canadian creator economy.

This month, VITA spotlights the boldest voices making waves. Christina Mychaskiw is featured for her “Minimalist-ish Method,” proving Platform Media’s talent are true industry trailblazers.

The winners of Canada Reads 2025, including champion Shayla Stonechild, join Etalk for an interview about their victory. A major broadcast win for Platform Media’s Indigenous advocacy and talent.

From laugh-out-loud moments to game-changing premieres, social media creators are redefining entertainment. Platform Media’s Jillian Lansky is profiled as a key voice shaping culture with her 70s-inspired, retro aesthetic.

To help mark the occasion, The Kit highlights standout 2025 Lunar New Year fashion and beauty collections, featuring Asian-owned brands and meaningful collaborations driven by our diverse creator roster.

Celebrate Lunar New Year with these standout special collections. Platform Media talent serves as the cultural authority on national television, guiding viewers on traditions and brand collaborations.

Elle Canada rounds up the top collections for the Year of the Snake. Platform Media’s expertise in multicultural marketing ensures our brand partners and talent are front-and-center in top fashion publications.

Yahoo Style features the 30 best Lunar New Year collections from Lululemon, Sephora, and more. A testament to the affiliate and campaign success driven by Platform Media’s creator roster during key retail moments.